What is a Luxury Fashion Brand?

When you hear the words

luxury brand

, a few names may come to mind - Armani, Dior, Balenciaga, Gucci, Louis Vuitton, Prada and Tiffany. These are all examples of luxury fashion brands, which are characterized by their high quality, exclusivity and expensive prices. This fall, the fashion industry is in full swing with a plethora of advertisements, campaigns and promotions. It's important to understand that

luxury fashion brands vary in their degree of exclusivity

.

Haute couture is the most exclusive type of luxury fashion brand, with only a few pieces available for a select few customers. Ready-to-wear (RTW) is more widely available with standardized products. This should be taken into consideration when starting a fashion line, as it will affect how the brand is marketed and the price set.

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